An online marketers and webmasters are constantly searching for ways to improve their search engine rankings. The natural fact is that most websites get the most of their traffic from leading search engines. If you give the search engines what they are looking for, your site will do well in searches and the search engines will deliver traffic to your site.

Over the last two or three years to the way search engines evaluate the importance of websites have been significantly changed. Many of these changes have been implemented by Google. Search engine optimization experts implements many techniques and practices that improve your website in the eyes of the search engines. Some of them are.

Well Defined Site Theme:
Your site should have a well-defined theme which can be defined in terms of keywords. The search engines will not be of much help to you, if your site has no clear theme. Ask yourself what are the sea If not, then go back to the drawing board and redefine your site.

Keywords Evaluation:
Determine five or six primary keywords. Analyze these keywords and determine if anybody actually searches for them. There is no point in having a focused theme that no one is looking for. There are many excellent free tools and services available to help you do this analysis. One of the easiest and best tool to use is at – the Keyword Selector Tool built into Yahoo Search Marketing Just enter a keyword and the tool will tell you how many searches have been done for that keywords.

Creating information pages:
Create atleast one page for each search term. Be sure to put the keyword for each page in the page title, in the description metatag, and in the major headline. Then repeat it several times throughout the page, with an emphasis on repetition near the top of the page.

Create unique content:
Create unique content for your website pages that focuses on your subject matter and make the content on each of these pages relevant to the theme of the web page.

Keep your content fresh:
Keep your content current and update it regularly. Search engine experts refer to this as “fresh” content. One way to keep adding fresh content is to place an RSS feed from a relevant reputable web site on each page. Feeds are often from news sources or blogs, and are often updated on a daily basis. Generally speaking, the more often your content is updated, the more often it will get spidered, and the better it will rank in searches.

Inbound links:
The search engines consider inbound links an indicator of the importance and relevance of your site. “Relevant” links are the most valuable. These are the ones that come from other sites (or pages) that are closely related to yours. This is perhaps the most difficult part of the project, and the one that takes the most time.

Written by Bala Krishna

Bala Krishna is web developer and occasional blogger from Bhopal, MP, India. He like to share idea, issue he face while working with the code.